How to deal with bad inbound links

Official Google statement: how to deal with bad inbound links

Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google.

The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL.

Google statement

Google has released an official statement about spammy links

This month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

1. Linking is a significant factor in Google's ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.

2. If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.

3. It the webmasters of the spammy website are not cooperative, don't worry and focus on the links that are under your control.

4. Google recommends to optimize the many factors than influence indexing and ranking. The top 10 optimizer in our website optimization tool has been designed for exactly that task.

It analyzes dozens of factors that influence the position of your website in the search results and it shows you what exactly you have to change so that Google will list your website on the first result page.

5. Google says that low-quality links rarely stand the test of time and that they may not be considered by Google's ranking algorithm.

6. If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms.

What does this mean for the rankings of your website?

Low quality links are usually links from low quality websites. These website usually have low Google rankings and they cannot pass much ranking power to other websites. For that reason, you shouldn't worry too much about links to your website that you cannot control. Better focus on the following:

* Create high quality web pages with a good website navigation and optimized web page content. Make sure that all web page elements contain the right information so that Google will list your website for the right keywords.

* Try to get high quality links to your website. The more high quality links your website has, the less impact have links from spammy websites.

To get an overview of the websites that link to your website, select IBP > Links > Add sites > Find existing backlinks to your site in our SEO tool IBP. IBP will show you the URL of the web page that links to you, the anchor text, the PageRank, TrafficRank and IP address of the linking pages and more.

IBP will also show you the websites that link to your competitors, blogs that could link to your website and much more.


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Seo Service Sacramento - link building do's and dont's

Official search engine statement: link building do's and dont's

Bing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines. The most important points of Bing's document can be found in this article. The importance of link building The Bing engineers know that link building is important and they describe link building as follows: "Link building is a very important form of self-promotion on the Web. You contact webmasters of other, related websites and let them know your site exists. If the value that you have worked so hard to instill in your site is evident to them, they will assist their own customers by linking back to your site. That, my friend, is the essence of link building." In other words, reciprocal linking is fine. They also remind webmasters that link building is an ongoing process: "Think of link building as your chance to build your reputation on the Web. As your website is likely one of your business' most valuable assets, consider link building to be a primary business-building exercise. Just don't make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution. You need to continually invest in link building efforts with creativity and time. Good things come to those who wait (and work smartly!)." Things that you can do to get good links to your website Here are the things that Bing recommends: You should develop your website as a brand and brand it consistently. People like to link to high quality websites. You should find relevant bloggers, industry websites and product reviewers and make them aware of your website. You can publish concise and informative press releases online. You can publish expert articles in article directories. You can participate in relevant conversations on blogs and forums and add a link to your website when applicable. You can use social networks to connect to industry influencers. Your profiles should contain links to your website. You can use email newsletters to notify people about new content on your website. You can launch a blog or a forum on your website. You can participate in relevant industry associations and their online forums. You should strive to become a trusted expert voice for your industry while promoting your website. The link manager in IBP can help you with most of these tasks. It finds relevant blogs, related websites, directories, etc. It also helps you to contact the other websites, keeps track of your contacts, etc. Warning: the following things will get your website in trouble Just like Google and other major search engines, Bing doesn't like to be cheated. If they detect unnatural linking patterns, your website might be penalized. The following things can trigger search engine filters: Your website get a lot of additional inbound links a very short time. Many links that point to your website are from unrelated websites or blog comments. Your web pages contain hidden links. You get links from links farms or automated link exchange systems. Paid links point to your website. Known spammers link to your website. Your website links to known spammers. Here's what Bing does when they find suspicious data that is related to your website: "When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction. If the spam rating is high, a site can be penalized with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index." Getting inbound links requires some work. The Bing engineers are very clear about this fact: "Make no mistake: getting legitimate and highly valuable, inbound links is not a couch-potato task."

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Official Google statement: how Google ranks tweets

Last month, Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible.

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SEO Services Sacramento

Official Google statements about ranking factors

Matt Cutts also indicated that if you link from one page to a duplicate page, you can mess up your PageRank. Google also tries to pass the PageRank and other link signals from the duplicate pages to the original page.

If you use the rel=canonical tag on your web pages then the pages needn't be exact duplicates but they should be conceptual duplicates of the same product, or things that are closely related.

"It's totally fine for a page to link to itself with rel=canonical, and it's also totally fine, at least with Google, to have rel=canonical on every page on your site."

However, Google does not always obey the canonical tag:

"The crawling and indexing team wants to reserve the ultimate right to determine if the site owner is accidentally shooting themselves in the foot and not listen to the rel=canonical tag."

4. Affiliate pages don't get high rankings

If a website is an affiliate website that is very similar to other pages (only with a different logo, etc.) then this page won't get high rankings.

If Google detects an affiliate link than this link won't pass any PageRank power.

5. Redirects work but they don't pass the whole PageRank

If you change your domain name and redirect old pages with a 301 redirect from your old page to your new page then the link power will be passed to your new domain name but the overall power of the links will decrease. 301 redirects do not pass the full PageRank.

6. Low quality pages can cause problems

"If there are a large number of pages that we consider low value, then we might not crawl quite as many pages from that site, but that is independent of rel=canonical."

If you have a lot of web pages with thin content then Google might stop crawling your website. Matt Cutts also suggested that it might help to be wordy:

"You really want to have most of your pages have actual products with lots of text on them."

7. PageRank sculpting and website navigation

Google does not want you to sculpt your website for PageRank reasons. The best way to pass link power from one page to other pages is to have a good website navigation.

"Site architecture, how you make links and structure appear on a page in a way to get the most people to the products that you want them to see, is really a better way to approach it then trying to do individual sculpting of PageRank on links."

"You can distribute that PageRank very carefully between related products, and use related links straight to your product pages rather than into your navigation. I think there are ways to do that without necessarily going towards trying to sculpt PageRank."

8. You still shouldn't use JavaScript links for your website navigation

"For a while, we were scanning within JavaScript, and we were looking for links. Google has gotten smarter about JavaScript and can execute some JavaScript.

I wouldn't say that we execute all JavaScript, so there are some conditions in which we don’t execute JavaScript.

We do have the ability to execute a large fraction of JavaScript when we need or want to. One thing to bear in mind if you are advertising via JavaScript is that you can use NoFollow on JavaScript links."

9. Google does not like paid links

Matt Cutts said they Google doesn't want advertisements to affect search engine rankings.

They might put out a call for people to report more about link spam in the coming months. Matt Cutts said that Google "does a lot of stuff" to try to detect ads and make sure that they don't unduly affect search engines.

If you want to get high rankings on Google, you should use search engine optimization methods that lead to lasting results. Don't try to cheat Google.

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