Google AdWords: how to lower your costs while selling more

If you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return.

The reason why many people spend much more than they have to for their Google AdWords ads is that they use the wrong settings in their campaigns.

Long tail keywords convert better and there are a lot of them

Several studies found out that long tail keywords have a much higher conversion rate than single word keywords. Long tail keywords are very specific keywords that consists of 4 or more words.

According to a recent Hitwise study, more than 18% of searches contain five or more keywords. In addition, Google says that "20% of the queries Google receives each day are ones

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